It may be a bit more modern to use Eddie Bauer instead of JC Penny
Man enters wearing a bright shirt.
Another man asks, "Where did you get that shirt?"
First man answers, "From J.C. Penney", and walks off.
Other actors enter one at a time and are asked where they got their boots, hat, pants, etc.
Finally a man enters in boxer shorts with a towel around his waist. He is asked who he is, and answers, "I'm J.C. Penney!" Both run off.